Career Skills - Personal Branding & LinkedIn
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Seminars, Lectures & Colloquia
Techniques and Technologies
Self-presentation and Social Influence
Abstract
In this session, an ETH Career Center Coach shows participants why it is important to define and establish a personal brand in the context of a professional career. They are introduced to some personal branding best practices and tools.
This session is held sporadically. Please consult the ETH Career Center events calendar: https://ethcareer.ch/
Learning Objectives
Students learn why it is important to define and establish their personal brand in the context of their career. They learn about different models to help them define your brand (e.g. personal business canvas) and then see how they can convert their brand into tangible career marketing tools, in particular your LinkedIn profile. In the second part of the training, the students learn- Why and how social media are relevant for their job sea.ch
- How to efficiently structure a LinkedIn profile, incl. Do’s and Don’t’s
- How to use LinkedIn as a job market, career exploration tool
- How to use LinkedIn to find jobs
- How to use LinkedIn to network
Content
During this presentation, students listen to ETH Career Center facilitators presenting information on the learning topics. They can ask questions either during the presentation or at the end during the Q&A. Ideally, the participants have their LinkedIn profile open on their computers and can make changes to the profile as the presentor speaks.Location
- ETH Zentrum
- Online
Target audience
Bachelor students
Master students
Doctoral students
Postdocs