Science Communication for Social Media
Workshops
Communication
Abstract
Whether it’s Facebook, Twitter, LinkedIn or Instagram, social media enables researchers to share their work directly with a wider public.
Learning Objectives
Participants are introduced to the different channels and learn how they can present their work on social media in the most targeted and effective manner.
Content
Whether it’s Facebook, Twitter, LinkedIn or Instagram, social media enables researchers to share their work directly with a wider public.
This workshop, will cover the following topics and exercises:
- What is the function of social media for researchers?
- Different roles on social media
- Guest input from a researcher at ETH Zurich
- How to create a social media concept
- Group exercise: participants create a concept themselves
- Storytelling in social media incl. best case examples
- Exercise: participants create posts about their own research project
- Technological trends and tools
Location
- ETH Zentrum
ETH Centre
Target audience
Doctoral students
Postdocs