Writing for the Public

Abstract

Whether it’s for an opinion piece in the newspaper, a public lecture or a text on your own website, writing comprehensibly for a non-scientific public is one of the most important skills in science communication.

Learning Objectives

Content

Whether it’s for an opinion piece in the newspaper, a public lecture or a text on your own website, writing comprehensibly for a non-scientific public is one of the most important skills in science communication.

The course is divided into two modules of 150 minutes each, held on different days.

Module 1 covers the basics:

• Planning a text: target groups, objectives, messages

• Storytelling: how can I turn my topic into a story?

• Style and tone: how do I write in an understandable manner?

• In-course exercise: developing the structure of a news article

• Task for module 2: composing a text using the knowledge gained in the course

In module 2, participants practice what they have learned:

• Feedback using some texts from participants

• Discussion of best practice examples

Academic Semester

Location

• ETH Zentrum

Audience Size

Target audience

Language

Comment

"Verständlich Schreiben für die Öffentlichkeit" auf Deutsch findet an folgenden Daten statt:

• Modul 1: 19. März 2024
• Modul 2: 04. April 2024

"Writing for the Public" auf Englisch findet an folgenden Daten statt:

• Modul 1: tbd
• Modul 2: tbd