Career Skills - Personal Branding & LinkedIn
Verfahren und Technologien
Selbst-Darstellung und soziale Einflussnahme
Abstract
In dieser Session zeigt ein Coach des ETH Career Centers den Teilnehmenden, warum es wichtig ist, eine persönliche Marke im Kontext einer beruflichen Karriere zu definieren und zu etablieren. Sie lernen einige Personal Branding Best Practices und Tools kennen.
Diese Präsentation wird sporadisch angeboten. Bitte konsultiere den Veranstaltungskalender des ETH Career Centers: https://ethcareer.ch/
Lernziele
Students learn why it is important to define and establish their personal brand in the context of their career. They learn about different models to help them define your brand (e.g. personal business canvas) and then see how they can convert their brand into tangible career marketing tools, in particular your LinkedIn profile. In the second part of the training, the students learn
- Why and how social media are relevant for their job sea.ch
- How to efficiently structure a LinkedIn profile, incl. Do’s and Don’t’s
- How to use LinkedIn as a job market, career exploration tool
- How to use LinkedIn to find jobs
- How to use LinkedIn to network
Inhalt
During this presentation, students listen to ETH Career Center facilitators presenting information on the learning topics. They can ask questions either during the presentation or at the end during the Q&A. Ideally, the participants have their LinkedIn profile open on their computers and can make changes to the profile as the presentor speaks.Ort
- ETH Zentrum
- Online